Breastfeeding Buddy

Working with Breastfeeding Buddy since its launch in July 2024, I’ve supported the brand’s entry into the market and early-stage growth through paid media.

Breastfeeding Buddy is a purpose-led eCommerce brand offering a practical support product for breastfeeding parents. As a newly launched business, paid advertising has played an important role in building initial awareness, reaching the right audiences and supporting early conversion activity.

My work with Breastfeeding Buddy has focused on developing a considered paid media approach across Meta and Google Ads, supported by strategic planning to ensure advertising activity aligned with the brand’s values, audience needs and long-term goals.

As the brand has grown, paid media strategies have continued to evolve, balancing acquisition and education while supporting consistent performance and sustainable growth as awareness and demand increased.