Services

Paid Media Strategy

Foundational and senior-led.

I develop paid media strategies grounded in data, customer behaviour and commercial goals. This includes account structure, channel mix, budget guidance and a clear roadmap for growth.

Strategy work is not treated as a one-off exercise. It evolves alongside your business, ensuring paid media decisions remain aligned with where you are now and where you’re heading next.

This work often forms the foundation for ongoing Meta and Google Ads management.

Ads Management:
Meta & Google

Execution, without layers.

I manage Meta and Google Ads directly, from campaign setup through to creative testing and ongoing optimisation.

There are no handovers, junior account managers or fragmented communication. You’ll work directly with me across strategy, implementation and performance, with a focus on consistency, momentum and considered decision-making.

Where relevant, I also support TikTok and LinkedIn Ads as part of a broader paid media mix.

Optimisation & Reporting

Where trust is built.

Paid media performance is reviewed regularly through clear reporting and thoughtful analysis. The focus is on understanding what’s working, what’s shifting and where to lean in next.

Reporting is designed to support informed decisions rather than overwhelm. Expect clarity, context and practical recommendations that guide ongoing improvement and sustainable growth.

Work With Me

I don’t offer one-off campaign builds, short-term handovers or high-volume account management.

I work best with brands who value consistency, trust and long-term partnership.

If you’re an established Shopify brand looking for a thoughtful, senior-led paid media partner, I’d love to hear from you.