About Rose Street Digital
A considered approach to paid growth.
Founded by Sara Allan, Rose Street Digital offers something simple and increasingly rare in paid media: experienced, hands-on support delivered directly by the person you hire.
I work with established Shopify brands who value clarity, consistency and long-term thinking over fast churn or constant handovers. Rather than scaling through layers of account managers, I choose to stay closely involved in the work, partnering with a small number of brands at any one time.
This approach allows for deeper understanding, better decision-making and more meaningful results over time.
Experience, without the agency model
I’ve spent years working alongside eCommerce brands across fashion, interiors and lifestyle, supporting paid growth through Meta and Google Ads.
Over time, I saw how often performance suffered when strategy and execution were fragmented across teams, or when accounts changed hands too frequently. Rose Street Digital was shaped as an alternative to that model.
By remaining directly involved across strategy, implementation and optimisation, I’m able to maintain consistency, context and momentum as brands evolve.
Many of the brands I work with have been long-term partners, with relationships spanning several years.
Why Rose Street Digital works the way it does
Rose Street Digital is intentionally small.
I don’t aim to build a large agency or manage a high volume of accounts. I work best when I can be closely connected in a brand’s growth, understand the nuances of the business and make considered decisions over time.
This way of working creates space for:
deeper involvement and accountability
clearer communication
consistent optimisation
long-term partnership rather than short-term output
It’s a model built on trust, experience and restraint.
Grounded in place
Rose Street Digital is based on Tamborine Mountain, Queensland, where I live and work with my family.
The business name is a quiet nod to growth that’s tended carefully, not rushed. It’s a reflection of how I approach paid media: patient, deliberate and focused on building something sustainable over time.
Work With Me
If you’re an established Shopify brand looking for a thoughtful, senior-led paid media partner, I’d love to hear more about your business and see whether we’re a good fit to work together.