Piave Imports

I’ve worked with Piave Imports since September 2024, supporting the brand’s paid media activity as it established its presence in the Australian eCommerce market.

Founded to bring authentic and high-quality Italian food products to a local audience, Piave Imports is a family-led business built on heritage, tradition and a strong connection to Italian culture. Paid advertising plays an important role in introducing the brand to new customers while supporting sustained growth beyond peak seasonal periods.

My work with Piave Imports has focused on developing a considered Meta Ads strategy, balancing strong end-of-year demand around Christmas food, with ongoing activity designed to support repeat purchases and long-term customer value throughout the rest of the year.

With a curated product range and a clear brand story at its core, paid media strategies have been shaped by audience insights, seasonal behaviour and creative testing, allowing campaigns to adapt across peak and non-peak periods while maintaining consistency and brand integrity.