Natural Rugs
Launching in early 2021, Natural Rugs is the sister business of Natural Floors, an Adelaide based, family-run business that has been producing high-quality natural fibre flooring solutions for more than 30 years. Using sustainable fibres like Jute, Seagrass, Sisal, Coir and Wool, Natural Rugs are GoodWeave certified and hand-assembled in the family’s Adelaide studio.
With a stellar reputation due to their durable and stylish range of contemporary rugs and flooring solutions; we teamed up with Natural Rugs to expand on their existing organic success through digital advertising and Search Engine Optimisation (SEO).
As an up and coming brand, Natural Rugs digital advertising strategy has had a heavy focus on acquiring new customers whilst also increasing brand awareness and website traffic. Our ultimate goal has been to increase conversions via Natural Rug’s eCommerce shop.
With a passion for producing quality, stylish rugs and a premium customer base; our digital advertising strategies have been based on in-depth keyword research, audience profiling and creative testing.