Natural Rugs

Working with Natural Rugs since its launch in 2021, I’ve supported the brand’s transition from strong organic foundations into paid media–led growth.

As the eCommerce extension of Natural Floors, a long-established, family-run business based in Adelaide, Natural Rugs brings decades of experience in natural fibre flooring to a premium online retail offering.

My work with Natural Rugs has focused on supporting Shopify eCommerce sales alongside custom rug size enquiries, balancing direct-to-consumer purchasing with higher-consideration, made-to-measure requests.

Paid media activity across Meta and Google Ads has been shaped to support new customer acquisition, brand awareness and conversion, building on the brand’s existing organic performance while guiding customers through both standard purchase and custom enquiry pathways.

With a growing product range and a premium, design-led customer base, paid media strategies have been shaped by ongoing audience insights, search behaviour and creative testing, allowing campaigns to scale while maintaining brand integrity and performance consistency.