Case Study: High Fashion.
Elevating brands with the power of Meta and Google Advertising.
Introduction
Rose Street Digital is not just another digital advertising agency; we are your partners in weaving digital narratives that resonate, engage, and convert. Founded in 2018, and with roots deep in the industry dating back to 2006, we are dedicated to catapulting e-commerce brands to new heights through meticulously crafted and optimised advertising campaigns.
In a world dominated by digital interactions, our specialisation lies in leveraging the unparalleled capabilities of paid advertising to create a robust digital presence for our clients in the e-commerce space. We combine our profound understanding of market dynamics, consumer psychology, and innovative advertising tools to deliver campaigns that are not just seen but are truly experienced.
Key Outcomes
Return on Ad Spend (ROAS): 15.11
Our relentless pursuit of advertising excellence has enabled us to achieve a staggering 15.11 ROAS, translating to substantial profitability and growth for our clients.
Average Cost Per Result: $27.94
We’ve honed our strategies to achieve an enviable average cost per result of just $27.94, ensuring maximum value for every advertising dollar spent!
Conversion Rate: 0.64%
By blending creativity with data-driven insights, we’ve realised an average conversion rate of 0.64%, reflecting our commitment to transforming interactions into valuable conversions.
NB: This conversion rate includes video-views, on-Facebook leads, landing page views and conversions.
Approach & Methodology
Welcome to the behind-the-scenes, where innovation meets strategy, and ideas transform into impactful results. At Rose Street, we don’t just launch campaigns; we craft experiences that resonate at every funnel stage. Imagine sparking curiosity with eye-catching video content at the top of the funnel, making those first essential connections. We believe in the power of a well-told story to turn heads and raise eyebrows.
Moving deeper, it’s all about nurturing those initial sparks. We guide intrigued minds to carefully designed landing pages, letting them explore and connect with the brand’s essence. It’s here that interest transforms into consideration, and our narrative unfolds to reveal the value lying beneath.
Now, let’s talk about those crucial moments at the bottom of the funnel where decisions are made. Precision and relevance take the front seat, delivering messages that speak directly to the needs and desires of those ready to act. It’s all about creating those ‘Aha!’ moments that lead to action.
But what’s strategy without technology, right? We are passionate about leveraging cutting-edge AI technology, especially when running Meta Advantage+ and Google Performance Max campaigns. It’s like having a super-smart assistant that analyses, adjusts, and optimises in real-time, ensuring our campaigns are always a step ahead.
Insights & Learnings
Diving into the world of digital advertising, we've unearthed some pivotal truths. While our digital ads are powerful attention-grabbers, they're just one piece of a much larger puzzle.
The real magic? It's in the harmony. Digital advertising might ignite the spark, but it's our organic social media buzz and personalised email touches that fan the flames. And let's not forget content. Compelling narratives combined with captivating visuals that truly resonate, making every interaction memorable.
The lesson? A holistic approach reigns supreme. Ads draw them in, genuine social interactions keep them engaged, emails build deeper connections, and our top-notch content? Well, that's what converts.
“You are such a pleasure to work with, and I know the entire team appreciates your ongoing flexibility, and willingness to do whatever it takes to get great results for our business.”
