Significant Other

Working with Significant Other since its launch in 2019, I’ve supporting the brand’s paid media activity as it grew across both Australian and international markets.

As an established fashion eCommerce brand with a strong online presence, paid advertising has played an important role in balancing new customer acquisition, brand awareness and ongoing eCommerce growth.

My work with Significant Other has focused on building a considered paid media approach across Meta and Google Ads, supporting both online sales through the brand’s Shopify store and broader brand visibility across key markets.

With an evolving product catalogue and seasonal collections, paid media strategies have been shaped by ongoing audience insights, search behaviour and creative testing, allowing campaigns to adapt as the business has grown.