Hops & Harmony

I’ve worked with Hops & Harmony since July 2024, supporting paid media promotion for live events held across South East Queensland.

Hops & Harmony is a community-led, singalong experience that brings people together through music in relaxed, social settings. Each event is led by vocalist and conductor Jamie Lee Wilson (JVMIE), with a strong focus on accessibility, fun and shared experience rather than performance.

My work with Hops & Harmony focuses on running low-cost Meta Ads to drive event awareness and responses, with the broader objective of supporting online ticket sales for individual events.

Paid media activity is supported by integrations across platforms such as Meta, Oztix and Humanitix, allowing campaigns to track event engagement and ticket conversions accurately while remaining efficient and cost-conscious.

Given the local and time-sensitive nature of each event, Meta Ads strategies are designed to be responsive and targeted, supporting reach, attendance and conversion while staying aligned with the informal, community-driven nature of the brand.