Paid Ads Playbook

For eCommerce store owners ready to skyrocket their sales without hiring an expensive agency.

What is this?

The Paid Ads Playbook hands eCommerce business owners a step-by-step roadmap to creating flawless ads (without an expensive agency), to boost sales and enjoy the flexible work from home life.

Does this sound familiar?

You’ve got a kick-ass product that you know people love but you struggle with inconsistent sales.

Google, Facebook and Instagram are SOOO confusing and the algorithm seems to have a vendetta against you.

You know paid ads can grow your business but you don't want to throw money out the window without a well laid plan.

You've got enough on your plate trying to craft a marketing strategy, post organically to social media, keep up with the latest trends, run your business and spend quality time with your family.

Family and friends are your #1 customers (which is amazing), but they can’t support your business forever.

Imagine if…

Now, imagine if your car is full with orders on a daily basis and you phone is lit up on the reg with sales pings.

Imagine if writing ad copy and generating artwork felt easy… Dare I say fun!

Imagine if you had the flexibility to be there when your kids are sick, and to attend alllllll the after school sports, book week parades and award assemblies.

Imagine if you could find a profitable audience (outside of your family and friends) that could skyrocket your sales. Because you can! And I’m here to show you how ✨

Introducing my Skyrocket your Sales Blueprint

01 CONNECT
Setup or audit your Facebook, Instagram and Google accounts to find and target your ideal customer.

02 STRATEGISE
Design a full-funnel marketing strategy, that targets your unique audience, within budget for profit ready ads.

03 OPTIMISE
Sky rocket your sales with optimised ads that apply data and real-life results to your eCommerce business.

The Result: You feel confident in planning, implementing and optimising your paid ads (without relying on an expensive agency), to skyrocket your sales for a successful business.

This course is perfect for:

  • ✺

    Shopify and Squarespace business owners with three to six months (or more) of validated sales, looking to grow their business.

  • ✺

    Businesses who currently use an (expensive) agency and want to learn to manage ads themselves.

  • ✺

    Strong, kick-ass women who are ready to take their business to the next level and meet a group of like-minded women while doing it.

This course isn't right for you if:

  • ✺

    Your online store is on a platform other than Shopify or Squarespace. DM me here if this is the case though and let’s chat.

  • ✺

    You don’t have two-three hours per week to invest in the setup and development of your paid ads strategy.

  • ✺

    You don’t want to be spending $500 to $1,000 per month (in six months time) on paid ads.

What’s inside

  • Connect or Audit your Accounts for the Perfect Paid Ads Foundation including:

    • Build Virtual Storefronts on Facebook, Instagram, and Google

    • Accelerate your Sales with the Ultimate Google Ads Account

    • Maximise your Reach with a Google Merchant Centre Account

    • Align your Data with the Latest Google Analytics Account

    • Get a Masters in Meta's Business Manager

    • Multiply your Sales with Meta's Commerce Manager Account

  • Design your Marketing Strategy and Map out your Target Market for optimised paid ad success including:

    • Unlock Precision Targeting: Crafting Persona-Driven Visual Identities for Optimal Engagement

    • Design an unbeatable Marketing Strategy for the Perfect Paid Ads Foundation

  • Set up and Implement a Google Search Campaign that Touches on Multiple Customer Touch Points including:

    • Unveil Strategies for Effective Keyword Research and Competitor Analysis

    • Ad Amplification: Master Extensions, Campaign Types, and Bidding Strategies for Optimal Performance

    • Strategic Ad Grouping and Compelling Ad Copy: Forge Connections and Conversions with Precision

    • Unlock Campaign Precision: Master KPI Review and Industry Insights for Enhanced Advertising

  • Make the Most of Google's AI with a Powerful Performance Max Campaign including:

    • Strategic Campaign Mastery: Objectives, Types, and Optimisation with Automated Assets and Exclusions

    • Master Creative Excellence: Crafting Compelling Ad Creatives and Audience Signals for Performance Max Campaigns

  • Design your Meta Traffic Campaign for a Flawless Paid Ads Plan including:

    • Elevate your Ad Campaigns: Mastering Traffic Campaigns and Audience Building in Meta's Business Manager

    • Master Ad Creatives: Crafting Compelling Visuals and Choosing Scalable Formats for Facebook and Instagram Campaigns

    • Master Ad Optimisation: Grow Campaigns with Split Testing, Metrics Mining, and Industry Insights

  • Utilise Meta's Advantage+ Shopping Campaign for AI-Driven Data-Based Conversions including:

    • Mastering Advantage+ Shopping Campaigns: Precision Delivery and Strategic Optimisation in Meta's Business Manager

    • Elevate Your Advantage+ Campaigns: Mastering Engaging Creatives, Branding, and Retargeting for E-commerce Success

  • Optimise and Elevate your Campaigns using Real Life Data to Skyrocket your Sales including:

    • Decode Advertising Metrics: Crafting Comprehensive Reports and Strategic Budget Allocations for Maximum Impact

    • Master Data-Driven Marketing: Metrics Interpretation, Persona-Driven Targeting, and Creative Optimisation

    • Elevate Campaign Success: Refining Keywords, Search Term Insights, and In-Market Segments Mastery

    • Optimise Campaign Performance: Creative Refinement, Seamless User Experience and Social Proof

    • Performance Max Excellence: Strategic Asset Critique, Targeted Descriptions and Google Categories

Join 2024 Waitlist

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